Packaging Inspiration

Watches and Watches Packaging Design

Published by Chris 2016-01-08

Watches, or referred to watch is worn on the wrist for timing / display equipment. Watches usually use leather, rubber, nylon, stainless steel and other materials, made strap, the display time of "header" beams on the wrist.

From the mid-19th century it was the chronograph pocket watch mounted on a belt, worn on the wrist using the start and gradually improve, narrow shape, beautify style, developed into a watch. Through a century of improvements, modern watch watch adds more sophisticated features, such as: PDA, MP3, cell phone and other forms. While at the same time part of the watch also became a kind of jewelry, the focus is no longer displays the time, but in its design, brand, material (such as precious metals and diamonds) and other features on.

China is the world's largest watch producer. Chinese watch industry gradually formed a cluster of SMEs as the main development structure, private enterprises and foreign-funded enterprises rapid expansion (over 70% of the total number of enterprises). Guangdong Pearl River Delta region has formed, Fujian, Zhejiang, Jiangsu, Shandong, Tianjin and other six major areas. The rise is mainly quartz watch and electronic watch, China to seize this opportunity, whereby market for high-end Swiss mechanical watches threat, the Swiss government had come forward to set up production of electronic Swatch watch against emerging Asian countries. China is the largest producer of high imitation Swiss watch, micro-channel is a major supplier of high imitation table.

 

 

Watch Packaging not only can play a role in the protection of goods, but also beautify the watch. The most important function of packaging is to protect the merchandise, followed by landscaping products and convey information. The modern consumer is concerned, the importance of the latter two functions more and more prominent, especially in the rapid development of market economy today, consumers have unprecedented options, packaging design should highlight the information and Value of goods, in order to make merchandise stand out in similar products to attract consumers. Specific to watch packaging, packaging design should watch success both can easily achieve self-marketing purposes, but also to reflect the scientific, practical, economic and aesthetic principles. Watches and watch their packaging grade inseparable. Packing for the collection of natural low-end watches, luxury watches packaging than better. Here, we will focus on the daily life of the more common watch box. How to make favor boxes for the watch? How can we get the handmake packaging ideas? Of course, we must know that the level of the packaging products firstly. And then, according to the product's level, we can find a packaging way most suitable our product.

 

Watch packaging design to product-specific characteristics, the aesthetic preferences of information and consumers together, to design a pleasing package, which involves packaging materials, packaging structure, marketing, aesthetics, psychology and other disciplines , it is a highly technical and comprehensive science. In addition, the watch packaging design must always pay attention to learn new developments in the international packaging market, grasp the ever-changing packaging information, in order to truly be able to create trendsetting boutique watch packaging.

Technical Support: Magic Lamp